SEO – What Is SEO And How It Works | Search Engine Optimization

There are yet a lot of website owner who still isn’t clear on what SEO stands for. This is an important part of owning a website, so as to say; every website owner should know about it. While it’s common knowledge that a website is the foundation of a solid marketing strategy, many businesses forget that digital strategy goes beyond simply having a website.

SEO - What Is SEO And How It Works | Types Of SEO

You can’t generate business leads if no one can find you online, but by optimizing your website’s Search Engine Optimization,  you can make sure you rank higher in search results so that more people can find you.

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At its core, it is used to ensure a website’s purpose and content are understandable and provide a great experience for both users and search engines. The goal of Search Engine Optimization is to improve a website’s rank on search engine results pages in order to improve business results.

Search Engine Optimization is also a branch of both digital marketing and search engine marketing (SEM). A secondary definition is a person who practices search engine optimization.

What is SEO?

SEO stands for Search Engine Optimization. It refers to the process of getting online traffic to your website through organic, free results on search engines. Major search engines, such as Google, Bing, or Yahoo have primary search results where content is ranked based on what the search engine algorithm considers to be most relevant to users.

Features of SEO

As we may have read in this article, it can help boost up business to a good level. There are a lot of functions and features it offers. Here are some of the functions of Search Engine Optimization:

  • Increase Sales.
  • Promote product or service awareness.
  • Generate a bigger customer base.
  • Increase in lead generation.
  • Drive conversions.
  • Increase in customer engagements.
  • Get a more qualified audience.
  • Improve the rate of conversion.

And many more.

How does SEO work?

Search Engine Optimization is complex and constantly evolving because it involves the search engine algorithms, which are consistently being updated to provide a better user experience. Each search engine has its own algorithm with many different factors used to determine the ranking on a search engine results page (SERP).

Google alone has over 200+ ranking factors. And that’s just one search engine. Ultimately, in order to implement Search Engine Optimization techniques and strategies that are effective, it is important to understand both how search engines work and the different types of intent behind user search queries.

Types Of SEO

There are basically three types of Search Engine Optimization, and they are just what you may need for a well-rounded organic search strategy. Below are the types of SEO:

On Page SEO:

This type of Search Engine Optimization involves everything on the actual pages of your website. It explains as optimizing pages for a better user experience. And it can include the design, structure, content, images, number of pages, page creation or removal, titles, and navigation of the website.

Technical SEO:

This type of Search Engine Optimization involved the way search engine view a website page and contents. It functions crawling, indexing. site security, site speed, and functionality among other activities.

Off Page SEO:

This refers to all measures that can be done outside of the main website so as to improve its position in search rankings. These measures can help create as many high-quality backlinks (incoming links) as it could.

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