How to Improve Your Business Marketing Strategy: Marketing is an ever-changing, constantly evolving field. What worked even just a few years ago may be completely irrelevant today. If you’re going to continue to realize success, you must be willing to adapt to change as it occurs.
How to Improve Your Business Marketing Strategy
Here are 6 ways to improve your business marketing strategy.
Spread the Wealth
It seems as if a new online platform is being introduced every few months. This means that your audience may not be getting their news and information in the same places they were just a short time ago. Don’t pigeonhole your marketing efforts into one area even if you’ve been successful there previously. Research all your available avenues. Experiment with new channels, and then track key performance indicators (KPIs) to know what’s working.
Marketing is not one-size-fits-all. What works for one organization may turn out to be a complete flop for another. The best way to develop and execute a successful marketing plan is to align your marketing strategy with your business strategy. Then develop strategies for the functional areas within the business that align with the marketing strategy.
Analyze the Competition
Most businesses are doing competitive analysis, but this typically does not go far enough. It doesn’t go much beyond checking out their products or services and keeping an eye on what they’re up to from afar.
If you want to get a leg up, you have to go deeper. Tap into your existing customers and ask them what they perceive to be the real differences between what you and your competitors have to offer. They’ll appreciate your concern and you’ll get real-time feedback on how you can improve on your marketing efforts.
- Run a competitive link analysis using tools like Open Site Explorer
- Monitor your customer’s brand terms. Take advantage of their stumbles.
- Monitor your customer’s referral links on Twitter.
- Secret shop your competitor’s offerings.
A recent study conducted by Verint revealed that just 24% of consumers believe that companies take notice of their opinions, and only 29% feel that they are valued as customers. These Statements speak volumes to the low opinion many consumers have about brands. By focusing on providing value to your audience – through content, offers, and support – you can change this view and gain a significant competitive advantage.
Successful marketing is not only about driving as many new sales as possible, but rather developing and nurturing long-term relationships based on trust that earn you brand preference, repeat business, and brand ambassadors. That’s one of the reasons social media marketing is so powerful. You should strive to make your marketing efforts as personal as possible and to engage as often, and as quickly, as your customers want and deserve.
Include Clear Calls to Action
Everything you touch should include a clear call to action or the next step for your audience. Whatever it is you want people to do whether it’s signing up for your newsletter, connecting with you on social media, downloading your eBook, or making a purchase, don’t just sit back and hope they’ll follow through.
Compel them too! Even if you’re happy with the results your calls to action are delivering. You can always do better. Therefore, keep testing. whether it’s a simple or complex test, always be testing and finding new ways to improve your marketing efforts.
Whether you employ some or all of these tips, the important thing to remember is that marketing is a fluid field, where being agile is critical. If you’re going to be even more successful and profitable than you are today, you absolutely must be willing to evolve to meet the changing wants, needs, and problems of your audience. Get more info here.