A lot of upgrades have been added to Google Shopping like the Google Merchant Center. Recently, Google introduced an e-commerce platform called Google Shopping. On the platform, users can find different products and services and compare prices of the product on different sites.
Google Shopping works with the help of Google Product Ads or AdWords. The Merchant Center platform also helps the shopping service as it is used to upload product listing for the shoppers online.
Google Merchant Center
This platform allows users to showcase products and services in detail on Google so as to make them available for online shoppers across Google platforms. There are a lot of features available on the Merchant center that helps sellers advertise their product and service online.
When you get your product and service uploaded on Google, online customers will be able to get them when they search for it on different Google properties. This means that Google helps in advertising your products or services uploaded online to the reach of millions of customers who access Google and other related platforms.
Definition
This center helps you manage how your in-store and online product inventory is displayed on Google. The solutions help users to reach hundreds of millions of people who seek to buy products just like your everyday.
It is a gateway to advertising products and services with Google Shopping. The platform allows users to store important product information needed to generate and serve the product ads to potential customers online.
Google Merchant Center Website | merchant.google.com
To begin the Google Merchant Center, you will have to access and sign in or create an account on the official website. The website to this platform is via the URL merchants.google.com.
Google Merchant Center Account | Sign Up
To get started with the Merchant center, there are some requirements needed to select a program. The requirement includes a Google Account (Gmail) to create an account on this platform. You can also read the policies and requirements to check if you are compatible for the program. Follow the step below to sign up for an account:
- Get your device connected to a mobile network or WIFI
- Launch a web browser
- Enter the URL merchants.google.com on the search box
- Provide your email address
- Next, provide your business information which is required to sign up
- Enter the location of your business, business name, website, and all required details
- Click on sign up to get the account created
Review the general guidelines to finish the setup.
Benefits of Google Merchant Center
With a Google Merchant Center account, you can upload products or services so they can appear on the Google Shopping feed. On this note, millions of users online will get to see the product or services you have uploaded online.
Upload Accurate Product Info
It ensures users to keep their information accurate so as not to provide users with out-of-date details. On this website, product information is well provided to the right customers on Google.
Reach Customer Across Google
The shopping experience is beyond normal marketing experience and also advertising. With this platform, you can spotlight the uploaded products and services to online shoppers on different platforms both paid and free channels. With the use of platforms like Google, Shopping ads, shopping actions, and other services provided by Google.
Discover More Insights
Users can discover more information with the holistic reports so as to understand the performance of your program linked to the Merchant Center. Also, they can discover actionable insight on pricing, merchandising, and more.
How to Use Google Merchant Center Account
If you are wondering how you can make use of the platform by adding products online, then here you have it. It is easy to list your product online on the platform, and it can be done using 3 different methods:
- By importing an XML. or txt. feed file or using the Google Spreadsheet with the entire product catalog
- Manual upload – listing out the products one by one
- And by Content API or using FTP / SFTP
A lot of users can only get to upload their product online using the second method, which is the manual one. Follow the step below to upload and list your product online:
- Head to merchants.google.com
- Sign in to your account
- Click on the three grid lines (menu) at the left top section
- Then click on Products, and then select All products
- Click on the blue plus (+) icon to add a new product
- Provide the required information about the product
- Then click on Save
The product or service will be added to your listings. And it can now be advertised and seen by other users seeking a product like such. Note that you will have to modify and change information manually, by accessing the All Product section. Just click on the product you would like to modify and start editing.
