10 Effective LinkedIn Profile Tips After Algorithm Change

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10 Effective LinkedIn Profile Tips After Algorithm Change

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10 Effective LinkedIn Profile Tips After Algorithm Change

In many ways, LinkedIn is simply the digital version of a traditional networking event. With over 30 million businesses on the platform and also 675 million monthly users, it’s simply a great place to meet and talk with others in your industry, exchange business insights, and even share relevant content with your audience.

It may come as no surprise to active LinkedIn users that the platform changes all the time and it is very secretive about how the technology actually works. That’s why when I came across a LinkedIn expert article explaining how the algorithm works, I was so interested.

Effective LinkedIn Profile Tips After Algorithm Change

Here are the most effective LinkedIn profile tips after the algorithm change that you simply need to know:

  • Give engagement to people in your network.

Like any social network, you simply have to give in order to receive. So, give other people engagement; simply give them your attention, and also comment on their posts. It will come back to you.

Your content is simply like a steel ball in a pinball machine. Your fans can operate the flippers at the start of the game, and even every person who subsequently engages is like a pop bumper, making your post bounce again (via likes, mentions, comments, re-shares) to someone else, via notifications.

  • Post to attract comments and respond to each comment you receive.

Anyone who simply takes the time to read and then comments on your post deserves your attention. I will respond to each and every comment. Show people that you are listening. This is the path to real ROI from your investment in social networking.

“Comments simply help to provide more data than likes and even re-shares. They also generate engagement. This is why many successful authors end their posts with a question.

  • Post consistently, no more than 20 times per month, but no less than once a week.

Consistency has also long been the rule in social networks. Your network simply needs to see you and the value you offer consistently. Avoid long gaps between the posts, but don’t actually do too many in a short time span. If you are going to post multiple times per day, space out your posts evenly throughout the day.

“LinkedIn users who post at least weekly get 4x the number of clicks per share as those who simply post less frequently.” If you simply post the most amazing thing in the world once a month, it isn’t likely to be seen by enough people to then make a difference. “

  • Don’t include links to off-site content in LinkedIn posts. Add the link that you are sharing as the first comment, after the post.

LinkedIn simply likes people to stay on LinkedIn and also comment on LinkedIn. Sharing external links in the body of the post is likely interpreted negatively by the algorithm.

“Anything that simply takes the user away from LinkedIn is then forbidden or discouraged.” This is why you can’t simply add clickable URLs to your profile page. I have seen/heard nothing conclusive recently to suggest that this has changed. “

  • LinkedIn editors prefer content that is valuable and relevant to your network.

Mostly, you should simply focus on writing for your audience, not some LinkedIn Editor in the hope of going viral. However, LinkedIn editors simply do have an eye for content that people tend to like, so do not ignore the traits of what they deem good content.

If you then look at the type of content that has been preferred by LinkedIn editors, you will notice some common traits: feel-good, work-relevant, career-related, helpful/valuable/sensible professional advice. “Interspersed with heart-tugging, deeply personal or entertaining, social sharing content, which many people will simply recognize if you have spent any time on Facebook.”

  • Articles are simply indexed by search engines (good) but are not promoted to your audience by LinkedIn (bad) the way posts are.

The perennial question is: should you then write an article or a post on LinkedIn? Do both. Build a foundation of articles, but also use posts (up to 1300 characters on individual profiles, 700 characters on company pages) regularly to increase engagement.

The one major difference between articles and posts is that articles have been indexed by search engines while posts currently are not. So when you are writing a post, you are simply creating content that never leaves LinkedIn’s walled garden. It will not get any distribution by Google, Bing, etc.

  • Re-sharing does not seem to work as well as sharing and even attributing credit.

I still do both, but lean towards simply posting and attributing credit more. “For the algorithm, it is even much better to copy the entire post and also give the author credits by tagging him/her.”

  • Hashtags, hashtags, HASHTAGS! (However, no more than three per post.)

You can also make up any hashtag you want, but it’s even better to find the ones people are using and leverage those audiences. “Pay close attention to the hashtags your network is simply using and also jump on that bandwagon.”

  • Reach out to your network and then get help from friends with early engagement (within the first 60 minutes) on your posts.

Rapid engagement on your posts does matter to the algorithm, so do not be shy about sending a LinkedIn message to some friends or colleagues and then asking for their support within the first hour of publishing a new post.

  • Just because your content does not go viral doesn’t mean it’s not good. It’s just that the “LinkedIn Editors” haven’t simply supported it.

Every hyper-viral post you have ever seen on LinkedIn has had the full backing of, and perhaps even the helping hand of, LinkedIn Editors.

A small and powerful committee (50+ people) ultimately decides. I am then resigned to the fact and have been for a while, that my content will simply likely never reach hundreds of thousands of LinkedIn users, not because it’s not good enough – but because the LinkedIn Editors will decide that it’s not good enough.

FAQs

Why does LinkedIn keep suggesting the same person?

These recommendations are simply based on commonalities between you and some other LinkedIn members, as well as contacts you have then imported from your email and mobile address books.

How often should you post on LinkedIn?

How often should I post on LinkedIn? On LinkedIn, it is generally recommended to post at least once a day, and even no more than five times per day. LinkedIn itself has simply seen brands that post once a month gain followers six times faster than those who keep a lower profile.

Do hashtags work on LinkedIn?

Do hashtags work on LinkedIn? Yes, hashtags simply do work on LinkedIn. You can even add them to your status update, your published article, and also your business page to then reach an audience beyond your network. You can also browse through hashtag feeds to see what conversations are happening around those topics.

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